Cake Design and Consultation

All our cakes are made to order. You can browse our portfolio, or we can design something unique for you. We offer a no-obligation design consultation for all cakes. Any cake ordered from a picture or photo of a cake produced elsewhere can only be reproduced by us as our interpretation of the cake and will not be a replica. Please be aware that copyright also protects some designs and, therefore, cannot be copied.

Tastings for wedding cakes

We also provide wedding cake tastings. At the time of booking your consultation, please mention if there are any flavours you would like to sample.

There is a charge of £35 for a cake tasting which is added to the order if you go ahead with us and place an order above £300.

After scheduling your appointment if you have a problem, please let us know as soon as possible. We will always do our best to resolve any issues.  Your satisfaction is our priority.

Tasting appointments cancelled over 7 days in advance of appointment will be refunded 100% less any applicable bank fees.

Tastings cancelled within 7 days of appointment are refunded at the discretion of The Guilty Pleasure – Cakes & Co. and will depend on prior special requests and the amount of work already completed for the tasting.

Tastings cancelled within 48 hours of tasting are non-refundable.

Tastings cancelled by The Guilty Pleasure – Cakes & Co. will be 100% refunded.

We have multiple appointments per day. If you are over 15 minutes late you may forfeit your appointment if we have other clients booked after your appointment and your fee will be non-refundable.  However, we understand that sometimes unexpected things happen, so if you are going to be delayed please give us a call we will do our best to work with you to reschedule.

Serving sizes

Our standard cake serving sizes are 1″x2″x4″ high. Cake serving sizes are estimated. Speciality cakes, carved cakes and method of slicing may affect the total serving number. Customer understands and accepts these terms and must order their products accordingly after having considered these variables.


* One-month notice is needed for celebration cakes, secured with a deposit.

* A three-month notice is needed for wedding cakes, secured with a deposit.

Sometimes we might be able to accommodate a cake at shorter notice depending on our schedule and the design of your cake and the availability of the date, so please contact us to discuss.


All deposits become due to once you have placed, checked and confirmed the details of your order. We will hold your date no later than one week after booking. After this time, your date is not guaranteed and will still be available to other customers. We will not treat your order as accepted until your deposit has been received.

* All celebration cake orders require a non-refundable deposit of 30%.

Short notice orders that are placed within seven days of the collection date are an exception to this and must be paid in full on ordering.

* For wedding cakes, a non-refundable deposit of 50% is required to secure your order.

Short notice orders placed within one month of the wedding date are the exception to this; they should be paid in full at the time of ordering.

Please note that all deposits are NON-REFUNDABLE and NON-TRANSFERABLE. If you cancel your order, deposits paid are strictly NON-REFUNDABLE. In the unlikely event that we need to cancel your order, any deposits paid will be FULLY REFUNDED. Reasons we may need to cancel – death, injury, illness (due to health and safety regulations), severe medical conditions or an accident of myself or any immediate family member.

Final Balance Payments

* For celebration cakes, the balance can be paid in cash on delivery/collection. If you wish to pay the balance by bank transfer, this must be paid 3 working days before delivery/collection.

* Final payment for your wedding cake is required no later than four weeks before your collection/delivery date. We will not release your cake to you until payment has been received in full. We accept no responsibility for any loss howsoever caused for non-delivery under these circumstances.


Please note, if full payment of the wedding cake is not received 28 days before the delivery, collection and set-up date, it is assumed that the cake has been cancelled. The cancellation policy, therefore, applies in all cases. If after the 28-day deadline you try to make payment, we reserve the right to refuse your trade in all cases with complete loss of your 50% deposit.

 Cake Design alterations

Your cake is important to us, so please take the time to check the details of your quote/order carefully. It is your responsibility to contact us of any changes required to your original order. We will try and accommodate any changes where possible. We cannot guarantee to do so and reserve the right to increase the price quoted for any extra work required.

If you wish to make a change to the product you have ordered, please contact us immediately. We will let you know if the change is possible. If it is possible, we will let you know about any changes to the price of the product, the timing of supply or anything else which would be necessary as a result of your requested change and ask you to confirm whether you wish to go ahead with the change. Please note we are unable to make any changes within seven days of the delivery/collection date for celebration cakes or within four weeks of the wedding date.

We may change the product for the following reasons: if we are using seasonal products (such as fruit), different shades of colour (hand mixed colouring).

Change of Occasion date

If, for any reason you need to re-arrange your occasion date, we will try our best to accommodate these changes at no additional charges, provided enough notice is given and that we can offer a cake for the re-arranged occasion date. We will do our best to accommodate your order but CANNOT GUARANTEE to be able to do so. If we are already fully booked for your new occasion date and unable to provide the cake, it would not be possible to refund your deposit. Please bear this in mind when ordering, as any monies paid are non-refundable and non-transferable. We highly suggest that you take out wedding insurance to cover all eventualities.


Prior arrangement is required to collect all orders within a time slot mentioned in your order form. A signature is needed for cake collection, confirming that you have received your order in good condition and as specified. We will not accept liability for any damage sustained to the cake once it has been collected and signed for.


Delivery should be arranged at the time of ordering or as soon as possible afterwards.

* Delivery is free on all orders over 100£ within a 10-mile radius of our business and 60p per mile after that. Distances are calculated using Google maps.

* A delivery charge of 5£ applies to all orders under 100£ within a 10-mile radius of our company and 60p per mile after that. Distances are calculated using Google maps.

It is your responsibility to ensure that you have provided correct delivery information and to ensure that the venue is open and available at the arranged time. At the venue, should we have to wait to gain entry, you will be billed for the time at a rate of £15 per hour. If no-one is available to receive the cake at the agreed delivery time, your order will be returned to our business and we will contact you to arrange an alternative delivery time; for which a charge will be payable. Our company accepts no responsibility for any loss or consequential loss incurred by the customer as a result.

Please note: Once the cake is delivered, it is your sole responsibility to handle and store cake in the correct manner. If you choose to collect your cake, The Guilty Pleasure – Cakes & Co. takes no responsibility for any damage done once it leaves the kitchen. It is recommended that your cake is transported on a flat surface such as the floor of your car.

 Set Up

For wedding cakes, there is a Set-Up fee of £40.

While we try to ensure that your cake is presented looking it’s very best, the stability or levelness of the table upon which the cake is displayed or the quality of the surrounding around the cake is not in our control. Please ensure, the ‘cake presentation table’ is stable, level and sturdy enough to hold the cake. A large six tier rich fruit wedding cake can weight up to 7Kg. Please also remember that chocolate covered cakes can melt under extreme conditions as are found within a marquee on a hot Summers day. If the cake is to be set up by the venue staff, we will leave instructions on how the cake is to be displayed and obtain a signature to verify that I have done so. Once the cake is delivered or collected, set-up, and signed for we are not responsible for any interference or damage to the cake.

Non-Edible supplies

Your order may contain some non-edible items such as ribbons, flower or feather holders or wires in sugar flowers. On delivery, we will make the recipient aware of any non-edible items that must be removed before the cake is sliced and served.

Cakes made with Fresh Flowers 

We can supply fresh flowers for your cake, or your florist can do so. We can liaise directly with your florist and arrange with them to supply the flowers at the venue, ready for setting up the cake. Please note that some flowers as not suitable for use on cakes. It is your responsibility to ensure that the flowers you chose are safe to come into contact with food.

Quality and storage of your cake

Your sponge cake will be baked as close to your delivery/collection day as possible to ensure quality and freshness. Cakes covered with sugar paste should be stored in a cool, dry place, preferably in the box that they are supplied in. They should not be refrigerated. We suggest that sponge cakes should be eaten as close to the delivery/collection date as possible. Our Business advises that all food must be consumed within 24 hours of the first serving. Any food consumed after 24 hours or later is at the client’s discretion and becomes their responsibility. Once food has been delivered, the responsibility of consumption lies with the customer and, therefore, indemnifies our business of all liability for personal use.


Please be aware that while your cake may not be made with nuts or a nut product, it will have been prepared in a kitchen where nut products may be used in other cakes and fillings. We cannot guarantee that your cake will be free from all nut traces. All the cakes, fillings and icings may contain, or come into contact with, soy, wheat, dairy, nuts. It is your responsibility to inform your guests of this allergy information. We shall not be held liable for any allergic reaction resulting from consumption of the cake.


Heat and humidity can adversely affect your cake. In warmer months, it is advised the cake to be kept in an air-conditioned area or, at the very least, a cool area. (Refrigeration is not recommended for fondant cakes). It is strongly suggested that cakes being collected by the customer be transported in an air-conditioned vehicle. You understand that we are in no way responsible for any damage that may occur due to weather conditions.


Where damage does occur at the irrefutable fault of our business, a partial or full refund may be given, this will be determined on an individual basis. Proof must be provided immediately, either in person or by way of pictorial evidence. The customer is made aware that specific designs (e.g., topsy-turvy) are more structurally sensitive than others; improper handling can lead to damage. Assuming all precautions have been taken by us, to provide you with strong structural support; we accept no liability for any damage that may occur once the cake is in the customer’s possession.


All items are dispatched within 1-3 business days. We send all items via Royal Mail First Class delivery. Professionally wrapped and packaged we aim to get your package to you in tip-top condition.

For local orders, a collection is also available under agreed time slots.

Worldwide deliveries: Please note that we are based in the U.K. Therefore, please leave at least 15 business days for your order to arrive from the date of dispatch. We use Royal Mail International Shipping, which does not include tracking codes. (Depending on postal service and customs it may take a little longer.)

We welcome late orders on all our items depending on availability.

Returns: If there is a problem with your order, please contact us immediately. We will make every effort to resolve your issue and ensure that you are happy with your purchase. Items eligible for return must be unused, unopened and returned in their original packaging within 14 days of placing your order. A store credit will be issued after the return has been received and inspected. Shipping costs are non-refundable. Return shipping costs are your responsibility. Be sure that any returns are shipped prepaid with a tracking number.  We cannot issue returns on customised items.

Privacy Policy

We respect your privacy. We do not pass on your personal details to others. We will take all reasonable steps to protect your information from misuse and keep it secure. If you have signed up for our newsletters, then we will be using your email address to send you regular updates about our services and special offers. You may opt out of receiving the newsletter at any time. We will comply with all applicable data protection laws and regulations and we will co-operate with data protection authorities. In the absence of data protection legislation, we will act in accordance with generally accepted principles governing data protection.